In Foundations

Micronews on philanthropy.

For Nonprofits: How To Handle Economic Nosedive

From Katya Andresen:

It’s ugly out there, and if you’re the pilot of your fundraising endeavors, you’re getting pretty sick of the turbulence. . . . Here are five keys to pulling yourself and your message together to survive 2009.

1. Give donors what they want: to feel good.
2. Give donors what they want: to hear from people they know.
3. Give donors what they want: tangibility.
4. Give donors what they want: flexibility.
5. Give donors what they want: personalization.

[S]ixth point . . . if these things aren’t working at all, that tells you something.

More here.

Via @amcwilliam.

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Filed under: economy, lessons

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