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Micronews on philanthropy.

Obama Online Guru: Don’t Get Bamboozled By Technology

From The Guardian (UK):

“People have been bamboozled with the technology for too long,” [Barack Obama online fundraising guru Thomas Gensemer] says. “The real questions are, ‘What are your goals, and how can you use technology to achieve them?’ . . .”

[He] wants to demystify online campaigning, and his message is straightforward. “Organisations can build very quickly, if they do the messaging right. They need to be able to answer the question, ‘What can someone do for me today?’ But a lot of these organisations, political and cause-related, aren’t really used to that question. What can they do? ‘Well, they can give me money. That’s what we do. I’m a charity.’ But they need to deepen it. You need first to answer the question of what the money goes for.”

Full article here.

Via @cafedumonde.


Filed under: technology

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