In Foundations

Micronews on philanthropy.

Telephone Fundraisers Take Increasing Cuts

From the Sacramento Bee:

More than a third of California charity telemarketing campaigns sent less than 20 cents on the dollar to the charities during 2007, the most recent year on record. Those campaigns and a smaller number of charity auctions and concerts raised $93 million for commercial fundraisers, and just $3 million for the charities.

In 76 of those campaigns, California charities got no money at all.

Local charities ranging from California Professional Firefighters to Friends of the River were involved in low-return campaigns. But, far from being shocked by the returns, officials at several say they were prepared to eat the losses in hopes of expanding their ranks of future donors.

Full article here.


Filed under: fundraising