In Foundations

Micronews on philanthropy.

Google.org To Refocus Philanthropy

From The Wall Street Journal blogs:

Larry Brilliant, the executive director of the Google non-profit arm Google.org is stepping aside, as the company said it would narrow the scope of its philanthropic efforts.

In a blog post, Brilliant said that Google has decided to focus on projects that “make the most of Google’s strengths in technology and innovation.” He cited an existing project that uses Google’s aggregated search data to track flu activity and another designed to help produce cheaper electricity as examples. . . .

Megan Smith, Google’s vice president of new business development, will [take on] day-to-day management of Google.org.

Smith will immediately focus on “aligning Google.org more closely with Google has a whole,” wrote Billiant, noting that Google would start by putting more engineers and technical talent on philanthropic problems.

Full article here.

Filed under: careers, technology

Strategist: Most E-Newsletters Immediately Deleted

From Trista Harris at New Voices Of Philanthropy:

Obama’s digital strategist (I love his title) has recently said in an interview that nonprofit e-newsletters are a waste of time. I know you are probably thinking, “they can’t be a waste of time, I just spent six hours writing our e-newsletter and it is a great way to connect with our donors.” As a personal donor and as an foundation representative, I can honestly say that most e-newsletter immediately get deleted. I don’t have time to read the 7-10 that are in my in-box everytime I open it and I don’t feel like they make me feel closer to the organization because I read their 3 short articles about their mission. . . .

[S]tep away from the constant contact website and think about how you can authentically connect with your supporters.

Full article here and source article here.

Filed under: technology

Obama Online Guru: Don’t Get Bamboozled By Technology

From The Guardian (UK):

“People have been bamboozled with the technology for too long,” [Barack Obama online fundraising guru Thomas Gensemer] says. “The real questions are, ‘What are your goals, and how can you use technology to achieve them?’ . . .”

[He] wants to demystify online campaigning, and his message is straightforward. “Organisations can build very quickly, if they do the messaging right. They need to be able to answer the question, ‘What can someone do for me today?’ But a lot of these organisations, political and cause-related, aren’t really used to that question. What can they do? ‘Well, they can give me money. That’s what we do. I’m a charity.’ But they need to deepen it. You need first to answer the question of what the money goes for.”

Full article here.

Via @cafedumonde.

Filed under: technology