In Foundations

Micronews on philanthropy.

Connecting Online Play To Philanthropy

From the Columbus Dispatch:

Like dozens of other online virtual worlds for kids, Elf Island offers games; earned points to accessorize users’ customized elfin avatars (complete with hair, clothing and facial features); and the ability to safely chat with players from around the globe.

But Elf Island players also solve mazes, tend to virtual gardens and race vehicles in diversions that might look like other online games but also achieve a real-life result when thousands of players successfully finish them.

For example, when 10,000 Elf Island users completed last month’s home-building GoodQuest game, the outcome was a $20,000 donation to Habitat for Humanity that allowed the nonprofit group to build a real house for a family in Central America.

Full article here.

Filed under: giving, innovation, youth

Teens To Direct Best Buy Philanthropy

From Best Buy:

Best Buy Co., . . . today unveiled the @15 Change Exchange, which gives teens the chance to direct $1 million to nonprofits in 2009 by earning points for participating at www.at15.org. . . . By participating in activities on [the site], . . . teens can earn Change Exchange points. Each quarter, teens’ points will be converted into real donation dollars up to $250,000, and participants will be invited to donate their dollars to one of four nonprofit partner organizations focused on social change. For the first quarter, the featured nonprofits will be Communities in Schools, Genesys Works, Mercy Corps and Project Girl.

Full release here.

Filed under: companies, youth